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Is Groupon good to use for restaurants?

Consumers loooove saving money. One way they can save serious dough when dining out is to employ coupons from the likes of Groupon and other online coupon sites.

As a restaurant owner, however, you have different criteria to consider when deciding if Groupon is actually a smart move for your restaurant. Let’s examine some of the benefits and drawbacks of offering Groupon coupons for your restaurant. (more…)

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How to design the look of your restaurant

Designing your restaurant will entail decisions about everything from flooring and wall colors to staff uniforms and background music. Consider the following list when thinking of how to create the perfect design for your restaurant.

Surprising amounts of research have gone into colors’ effects on appetite. As a general rule, experts recommend that restaurants avoid all shades of red and blue. Red excites the body and gets customers eating fast, but it doesn’t lend itself to a fine dining experience, while blue stimulates thirst, not hunger. Most other colors are acceptable for inducing hunger. Paint with neutral tones are the best for casual dining. You should find a skilled professional painter to help you with deciding on this, preferably one with experience in designing restaurants. (more…)

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Should you limit your menu?

As a restaurateur, you want to offer your clientele exactly what they want. It’s an understandable desire to want to be your customers’ go-to dining experience, so you are faced with a basic question: “Should I limit my menu?”

In a word…YES.

Limiting your menu may seem like you are limiting your customers, but the truth is that you are helping them make up their minds. You’d think that more choices would make people happy, but more choices actually create anxiety in the decision maker. When customers see columns of entrees, they are more likely to seek out something familiar (chicken fingers, anyone?) rather than trying something new, so there’s really no point in offering all those choices anyway. (more…)

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Things to consider when opening a restaurant

Being a great cook or having a talent for entertaining doesn’t necessarily make you an excellent restaurant owner. This is a mistake many entrepreneurs have made over the years; in fact, over half of restaurants fail within the first year.

There are many factors to be considered before you open a restaurant, café, deli or pub. Consider the issues below before you decide to open your own restaurant business. This isn’t an exhaustive list, but it’s a good place to start. (more…)